Haglöfs has won an ISPO Award for its marketing campaign Monochrome by Haglöfs launched in spring 2013. The prize will be awarded during ISPO Munich – the leading international trade show for the sports and outdoor industry – to be held January 26-29, 2014.
Monochrome by Haglöfs
Monochrome by Haglöfs was created in order to maximize the attention around the launch of Haglöfs new bike and trail running lines, found within the brand’ high-pulse concept Intense.
“As the name Monochrome by Haglöfs reveals, the idea was to base the campaign on the monochrome color scheme of our two new high-pulse product lines without compromising the technical features of the products” asserts Fredrik Kjellberg, Global Marketing Manager at Haglöfs.
The marketing campaign was carried out in all Haglöfs’ marketing channels on 26 markets during spring/summer 2013. All components in the campaign carried the same synchronized design language and message, inspired by the unique design of the products.
“We interlinked all marketing channels to create maximum effect and to leave few possibilities for the campaign pass by unnoticed. And judging by the results, I dare to say that we succeeded. We are very proud to be awarded the ISPO Award for this particular campaign” concludes Fredrik Kjellberg.
The prize will be awarded at a ceremony during ISPO Munich – the leading international trade show for the sports and outdoor industry which will take place on January 26-29, 2014.